Exhicon Events Media Solutions Partners with IEML to Transform India’s Exhibition Industry

Exhicon Events Media Solutions Ltd., a leading name in India’s exhibition and events sector, has signed a landmark Memorandum of Understanding (MoU) with India Exposition Mart Ltd. (IEML) to develop world-class exhibition and convention centers in Tier-2 cities across India. This strategic partnership, built on a Public-Private Partnership (PPP) model, positions Exhicon as a frontrunner in the rapidly expanding Indian exhibition industry, which is projected to grow at a robust 12–15% CAGR and surpass ₹95,000 crore by 2030. Here’s how this collaboration is set to reshape the industry and drive long-term value.

Strategic Partnership with IEML: A Game-Changer for Tier-2 Cities

The MoU between Exhicon and IEML focuses on identifying, bidding, developing, and managing state-of-the-art exhibition and convention centers in Tier-2 cities, tapping into the growing demand for modern infrastructure outside major metros. The PPP model, supported by government initiatives, ensures cost-effective development while aligning with India’s push for industrial growth and tourism in emerging urban centers. A Joint Steering Committee, with equal representation from both companies, will oversee project evaluation, bidding, and implementation, ensuring seamless execution over the initial five-year term of the MoU, which is extendable by mutual consent.

This collaboration leverages Exhicon’s expertise in event infrastructure and management, combined with IEML’s position as one of India’s top venue providers, to create facilities that meet global standards. With each mid-sized project estimated to attract investments of ₹300–700 crore, Exhicon anticipates participating in projects worth ₹2,000–4,000 crore over the next 3–5 years, offering significant revenue potential and monopolistic advantages in underserved markets.

Riding the Wave of India’s Booming Exhibition Industry

The Indian exhibition and convention industry is experiencing unprecedented growth, driven by rising urbanization, government support, and increasing corporate demand for trade shows and events. Valued at approximately ₹55,000 crore in 2025, the industry is expected to reach ₹95,000 crore by 2030, growing at a CAGR of 12–15%. This growth is fueled by initiatives like the “Meet in India” program and policies promoting infrastructure development in Tier-2 cities through PPP models.

Exhicon’s partnership with IEML aligns perfectly with this trajectory, enabling the company to capitalize on the expanding market. By focusing on Tier-2 cities, Exhicon and IEML are addressing a critical gap in modern exhibition infrastructure, creating hubs for trade, networking, and innovation that support local economies and boost sectors like hospitality, logistics, and tourism.

First-Mover Advantage and Long-Term Value Creation

This collaboration positions Exhicon as a dominant player in India’s exhibition infrastructure sector, with a first-mover advantage in Tier-2 markets. The company’s ability to deliver end-to-end solutions—from event management to infrastructure development—sets it apart from competitors. With a track record of executing high-profile projects, such as India’s largest column-less exhibition center and record-breaking events like Maha Kumbh at Haridwar, Exhicon brings unmatched expertise to the table.

The partnership also enhances Exhicon’s revenue visibility, with long-term recurring income streams from venue management and event organization. By combining IEML’s world-class facilities with Exhicon’s innovative approach, the collaboration is poised to deliver significant value to shareholders while establishing new benchmarks for the industry. The focus on Tier-2 cities ensures scalability, as these markets offer untapped potential for hosting B2B and B2C events, from trade fairs to cultural expos.

Why This Partnership Matters

The Exhicon-IEML partnership is a bold step toward transforming India’s exhibition landscape. By bringing world-class infrastructure to Tier-2 cities, the collaboration supports economic growth, fosters innovation, and enhances India’s position as a global hub for trade and events. For businesses, it creates new opportunities to connect with customers and partners in emerging markets, while for consumers, it brings world-class events closer to home.

As Exhicon continues to expand its footprint, with plans to establish over 15 multi-event venues and achieve a 50% CAGR over the next five years, this partnership underscores its commitment to driving innovation and excellence. With a debt-free growth model and diversified revenue streams, Exhicon is well-positioned to lead the charge in India’s dynamic exhibition industry.