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From Dove Shampoo to Pampers Diapers: Top FMCG Brands Slash Prices After GST Rejig

 

In a major relief for consumers, leading fast-moving consumer goods (FMCG) companies like Procter & Gamble, Hindustan Unilever Ltd (HUL), and Emami have announced significant price cuts on everyday essentials, effective from September 22, 2025. This move comes in response to the GST Council’s recent decision to simplify the tax structure, merging the previous 12% and 28% slabs into 5% and 18% for commonly used products like soaps, shampoos, toothpaste, diapers, and more. Here’s everything you need to know about the price reductions, including old vs. new MRP for popular products.

Why Are FMCG Brands Cutting Prices?

The GST Council revamped the tax structure earlier this month to make essential goods more affordable. By reducing GST rates on a wide range of FMCG products, the government has enabled companies to pass on these savings to consumers. Major players in the FMCG sector have quickly responded, revising the maximum retail prices (MRP) of their products to reflect the lower tax rates. This initiative is expected to ease the financial burden on households, especially for daily-use items like personal care and baby products.

Which FMCG Brands Are Reducing Prices?

Several top FMCG brands have rolled out price cuts across their product portfolios. Here’s a look at the key players:

  • Procter & Gamble (P&G): Brands like Vicks, Head & Shoulders, Pantene, Pampers, Gillette, Old Spice, and Oral-B will see reduced prices.

  • Hindustan Unilever Ltd (HUL): Popular products like Dove shampoo and other personal care items are now more affordable.

  • Emami: Known for its skincare and healthcare products, Emami is also passing on the GST benefits to consumers.

Old vs. New MRP: How Much Will You Save?

Here’s a breakdown of the price reductions for some popular FMCG products:

  • Head & Shoulders Cool Menthol Shampoo (300 ml):

    • Old MRP: ₹360

    • New MRP: ₹320

    • Savings: ₹40

  • Pampers Diapers and Wipes:

    • With GST on baby care items slashed to 5%, prices for Pampers products have been significantly reduced (exact MRPs may vary by pack size).

  • Gillette Shaving Brush:

    • Old MRP: ₹85

    • New MRP: ₹75

    • Savings: ₹10

  • Old Spice After-Shave Lotion (150 ml):

    • Old MRP: ₹320

    • New MRP: ₹284

    • Savings: ₹36

These price cuts make everyday essentials more budget-friendly, allowing consumers to save on personal care, grooming, and baby products.

How Does the GST Rejig Benefit Consumers?

The GST Council’s decision to consolidate tax slabs into 5% and 18% for FMCG products has streamlined the tax structure, making it easier for companies to lower prices. Products previously taxed at 28%, such as shampoos and after-shave lotions, now fall under the 18% slab, while baby care items like diapers benefit from the 5% slab. This reduction directly translates into lower MRPs, offering consumers more value for their money.

What Does This Mean for You?

With inflation impacting household budgets, these price cuts are a welcome change. Whether you’re stocking up on Dove shampoo, Pampers diapers, or Gillette shaving products, you’ll notice savings on your next purchase. The revised prices are effective from September 22, 2025, so keep an eye out at your local stores or online platforms.

Why Shop for FMCG Products Now?

The timing couldn’t be better to replenish your essentials. With top brands like P&G, HUL, and Emami lowering prices, you can enjoy premium products at more affordable rates. Plus, the GST rejig ensures that these savings are sustainable, as companies align their pricing with the new tax structure.

Final Thoughts

The recent GST simplification has paved the way for FMCG giants to make everyday products more accessible. From Head & Shoulders shampoo to Pampers diapers, the price cuts are a win for consumers looking to stretch their budgets without compromising on quality. Check the new MRPs at your favorite retailers and take advantage of these savings starting September 22, 2025.

Stay updated on more money-saving tips and FMCG news to make the most of your shopping!

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