Marico Unveils Parachute Advansed Olive Enriched Coconut Hair Oil: A Game-Changer in Hair Care

Marico, a leading name in India’s FMCG sector, has just launched its latest innovation in hair nourishment: Parachute Advansed Olive Enriched Coconut Hair Oil. This new addition to the brand’s premium hair care portfolio is designed to cater to the needs of modern, digitally-savvy consumers who prioritize natural and effective hair care solutions. By combining the trusted goodness of coconut oil with the nourishing properties of olive oil, Marico is setting a new benchmark in the hair care industry. Here’s everything you need to know about this exciting product launch.

A Powerful Superblend for Stronger, Healthier Hair

The Parachute Advansed Olive Enriched Coconut Hair Oil is part of Marico’s renowned superblend portfolio, which includes other variants like Rosemary, Bhringraj, Almond, Castor, and Shea. This unique formulation brings together two powerhouse ingredients:

• Coconut Oil: Known for its deep penetration and protein-locking properties, coconut oil strengthens hair from the core, reducing hair fall and promoting growth.

• Olive Oil: Celebrated for its nourishing and moisturizing benefits, olive oil helps reduce hair breakage, leaving hair smoother and more manageable.

According to Marico, this superblend is clinically proven to reduce hair fall by up to 10x and deliver up to 90% stronger hair. Whether you’re dealing with frizz, dryness, or breakage, this hair oil promises to nourish and fortify your hair, making it a must-have in your hair care routine.

Why This Launch Matters

Marico’s latest offering is strategically positioned to appeal to contemporary consumers who are well-versed in beauty trends and prefer natural, high-performance products. Priced at ₹350 for 300ml, the Parachute Advansed Olive Enriched Coconut Hair Oil is exclusively available on e-commerce platforms, making it easily accessible to digital-first shoppers. This move not only strengthens Marico’s product portfolio but also enhances its connect with a growing base of online consumers.

The launch aligns with Marico’s commitment to innovation and natural hair care solutions. As Dr. Shilpa Vora, Chief R&D Officer at Marico, stated, “Olive oil has long been treasured for its nourishing properties.” By blending it with coconut oil, Marico has created a product that addresses common hair concerns while staying true to its heritage of leveraging natural ingredients.

Key Benefits of Parachute Advansed Olive Enriched Coconut Hair Oil

Here’s why this hair oil stands out:

• Reduces Hair Fall: The combination of coconut and olive oil works synergistically to minimize hair fall by strengthening hair roots.

• Enhances Hair Strength: The formula supports up to 90% stronger hair, making it resilient against daily damage from styling and environmental factors.

• Deep Nourishment: Coconut oil penetrates deep into the hair shaft, locking in proteins, while olive oil smooths and moisturizes for a healthy shine.

• Non-Sticky & Lightweight: Designed for daily use, this hair oil is light and non-sticky, suitable for all hair types.

• Digital-First Availability: Exclusively sold on e-commerce platforms, it caters to the convenience of online shoppers.

Marico’s Growing Legacy in Hair Care

Marico has long been a household name, with its flagship brand Parachute dominating India’s branded coconut oil market with a 63% share. The Parachute Advansed range, including variants like Aloe Vera, Jasmine, and Ayurvedic hair oils, has been a go-to choice for millions of consumers seeking premium hair nourishment. This new olive-enriched variant further solidifies Marico’s position as a leader in the value-added hair oil segment, which contributes 22% to its domestic business.

By continuously innovating and expanding its portfolio, Marico is not only catering to evolving consumer needs but also capturing the growing demand for branded, natural hair care products. With a presence in over 25 countries and a focus on premiumization, Marico is poised for continued growth in the global beauty and wellness market.

How to Use Parachute Advansed Olive Enriched Coconut Hair Oil

For best results, follow these simple steps:

1. Apply Generously: Massage the oil into your scalp and hair, ensuring even coverage.

2. Leave Overnight: Allow the oil to penetrate deeply by leaving it on overnight.

3. Wash Off: Rinse thoroughly with a mild shampoo in the morning for soft, strong, and shiny hair.

This routine is ideal for weekly use to combat hair fall and maintain healthy, nourished hair.

Why Choose Parachute Advansed Olive Enriched Coconut Hair Oil?

If you’re looking for a natural, effective solution to strengthen your hair and reduce hair fall, this product is a game-changer. Its unique blend of coconut and olive oil, combined with Marico’s trusted legacy, makes it a standout in the crowded hair care market. Plus, its exclusive availability on e-commerce platforms ensures you can order it with ease from the comfort of your home.