Unicommerce eSolutions Partners with Dabur’s NewU to Revolutionize Omnichannel Retail

In a significant move to redefine omnichannel retail, Unicommerce eSolutions, India’s leading e-commerce enablement SaaS platform, has announced a strategic partnership with Dabur’s beauty and personal care retail brand, NewU. This collaboration leverages Unicommerce’s advanced Uniware suite to streamline NewU’s operations across its website, online marketplaces, quick commerce platforms, and offline stores, delivering a seamless shopping experience for customers. With NewU’s extensive network of over 120 stores spanning 35+ cities, this partnership is set to enhance retail efficiency and elevate customer satisfaction.

Streamlining Operations with Uniware Suite

The core of this partnership lies in the integration of Unicommerce’s Uniware suite, a robust solution designed to optimize e-commerce operations. Uniware enables NewU to automate and synchronize order processing across multiple channels, including its website, popular online marketplaces like Amazon and Flipkart, quick commerce platforms like Blinkit, and its vast network of physical stores operated by H&B Stores Limited, a fully-owned subsidiary of Dabur. This integration ensures real-time inventory updates, reducing the risks of stockouts or overstocking, and allows customers to explore products online, check availability, and choose their preferred fulfillment method—be it home delivery or in-store pickup.

By unifying these channels, Uniware empowers NewU to manage its inventory efficiently, streamline warehouse operations, and enhance order fulfillment speed. The result is a cohesive shopping experience that caters to modern consumers who expect flexibility and convenience, whether shopping online or offline.

Enhancing the Shopping Experience Across 120+ Stores

NewU, known for its wide range of cosmetics, skincare, haircare, grooming, and fragrance products from top national and international brands, operates over 120 stores across more than 35 cities in India. The partnership with Unicommerce strengthens NewU’s omnichannel capabilities, allowing customers to seamlessly transition between online and offline touchpoints. For instance, shoppers can browse products online, verify stock at a nearby store, and opt for in-store pickup or home delivery, all powered by Unicommerce’s real-time inventory management.

This collaboration also introduces features like “Ship from Store” and hyperlocal delivery, which enhance customer convenience by enabling faster deliveries and leveraging nearby stores as fulfillment centers. These capabilities not only improve delivery efficiency but also reduce logistics costs, making NewU’s operations more sustainable and cost-effective.

Positive Impact on Retail Efficiency

The partnership marks a significant step forward in retail innovation, with a clear focus on operational efficiency and customer-centricity. By leveraging Unicommerce’s technology, NewU can minimize fulfillment errors, optimize inventory management, and ensure accurate order processing across all channels. This leads to faster deliveries, fewer returns, and an overall improved post-purchase experience for customers.

Additionally, Unicommerce’s extensive integrations with over 270 marketplaces, logistics providers, and ERP systems ensure that NewU’s operations are scalable and adaptable to future growth. The platform’s ability to handle complex e-commerce workflows, including payment reconciliation and returns management, further solidifies its role as a critical partner in NewU’s expansion strategy.

Why This Partnership Matters

This collaboration between Unicommerce and NewU highlights the growing importance of omnichannel retail in today’s competitive market. By combining Unicommerce’s cutting-edge SaaS solutions with NewU’s strong retail presence, the partnership sets a new benchmark for delivering seamless shopping experiences. It also underscores Unicommerce’s position as a trusted partner for over 7,000 brands, managing more than 8,900 warehouses and 2,900 stores globally, with a transaction run-rate exceeding 750 million annually.

For NewU customers, this means greater convenience, faster deliveries, and a more personalized shopping experience. For the retail industry, it showcases how technology can bridge the gap between online and offline channels, driving growth and efficiency in an increasingly digital world.

Looking Ahead

As Unicommerce continues to empower brands like NewU with its innovative solutions, the future of omnichannel retail looks promising. This partnership is a testament to the power of technology in transforming retail operations and enhancing customer experiences. With Unicommerce’s Uniware suite at its core, NewU is well-positioned to scale its operations, reach more customers, and set new standards in the beauty and personal care retail sector.